Tymado Multimedia Solutions

What Comes After craigslist?

Posted on: July 1st, 2011 by aford

I like craigslist. I’ve used it several times for both buying and selling big ticket items without the costs associated with eBay or even my local classifieds. The success is due to two things: it’s free (mostly) and it has a large community of users.

The big problem for me is the user-interface. I don’t know of any other successful website that has done less in 15 years. Granted, it seems to work for this giant, but aren’t we ready for the next craigslist?

Here’s what I want to see in a classifieds website:

  • Help me sell my items. There are billions of things you can sell, but it would be really cool if there was a system that helped create your ad by asking you questions about the product/service. For instance, if I was selling my wood dining room table I would select a furniture category, choose table from a drop-down, then maybe specify dining room table, then specify the material, then how many chairs, add some photos (more than four if I’d like), and finally some open-ended comments. Half of the battle of posting is coming up with the ad.
  • Help me find specific items. If sellers chose from a specific set of questions, then I would have more to search from. If I wanted a red, woman’s, 10-speed bicycle, then I can search for that through elimination lists.
  • Stop the scams (or at least the majority), before they are listed. Does it mention eBay motors? It doesn’t get posted. Is there lots of bad grammar, it gets reviewed, first. If there are words or phrases that continuously get marked as scams, then there should be a warning system to let users know or for moderators to review.
  • Prettier. I want beautiful navigation, search pages and listings.

Now all of this will cost money and I don’t mind the classified making money from advertising. Craigslist turned down banner ads. Ads are not the problem, layout is the problem. If I can’t find what I’m looking for, relevant ads might be exactly what need.

There are a few alternatives to craigslist out there. I haven’t reviewed these, yet, but might do that soon.

  • eBay Classifieds – Will eBay Classifieds take out craigslist? With eBay’s minority ownership in craigslist, and as it’s biggest competition, it seems like an antitrust case waiting to happen. Otherwise, they have the resources to be the next leader in online classifieds.
  • Oodle – Looks promising and lots of rave reviews. I’ll have to try it out. (Sidenote: MySpace Classifieds are wrapped into Oodle.)
  • Facebook Marketplace – Facebook might take over the world. The marketplace is not brilliant, yet, but I can see this taking off since so many people spend lots of time on Facebook already.
  • Yellow Pages – Focused on services and brick and mortar businesses.
  • Classified Ads – Paid ads take up a large amount of screen real estate.
  • Backpage – Very similar to craigslist, with a smaller community.
  • USFreeAds – Possibly uglier than craigslist.
  • Domestic Sale – Small community.

What online classified features do you want to see?

4 Things That Kept Me From Blogging Until Now

Posted on: June 30th, 2011 by aford
Pen and paper writing

Photo by LucasTheExperience used under CC license

I’ve always enjoyed writing. And I’ve wanted to start blogging for the better part of a decade. But, I just now started. There was always an excuse not to start.

Here are the ones I used:

  1. Not enough time. Between school, work, marriage and having a kid, I always felt like I didn’t have the time. It’s not that I have any more time now than I did before, but I finally carved out an hour out of my day to write. Sometimes it’s early in the morning after the dog nudged me a awake and everyone else is still sleeping. Other times it’s at lunch or right before I go to bed. I tried to plan writing time by penciling it in on my calendar, but I found that I was too tired after my regular job and not motivated. Read more…

3 Reasons Why Planning is Overrated

Posted on: June 29th, 2011 by aford

I’m a planner. I had two retirement accounts that I regularly contributed to by the time I was 20. I sometimes plan meals months in advance with freezer cooking. I can map out vacation plans like no other. But when it comes to business strategies, I restrain myself.

It’s not that planning is bad for business. It’s just that it’s been taken too far. I see communication specialists putting together pages of research that took months to compile to decide whether or not to utilize AdWords. Even more disturbing, I’ve seen IT documents run into the hundreds of pages for a single project. Read more…

Develop a Comment Monitoring Policy… Or use this one

Posted on: June 28th, 2011 by aford
Social Media Response Flow Chart

Social Media Response Flow Chart

If you’re going to use social media, then embrace commenting. Don’t just tolerate comments. Don’t just accept comments. Interact. Comment back.

If you are a company of one person, you may not need a policy for responding. Otherwise, before answering comments, develop some rules to live by. If you’re too busy, you can download the Social Media Response Flow Chart I already created for you. Read more…

Why You Need a Comment Policy and What it Should Look Like

Posted on: June 27th, 2011 by aford

People are going to say negative things about your brand. It’s going to happen and there’s nothing you can do about it. Or is there? Well, you could hit delete. But should you?

Before you do anything, it’s a good idea to have a clearly posted policy for commenting. If you delete comments first, then you run the risk of closing the communication channel that you are trying to create. Sure, if the comment is outright vulgar, illegal or pure spam, you can delete without much fear of repercussion. (Unless you are a government agency, but that’s for another post.) But, if the comment is simply negative publicity, then a comment policy will help to determine whether or not it is allowed. Read more…